Critical Needs Being Met In Community With Campaign Support

August 9, 2021, by Tami

United Way of Southwest Louisiana’s Annual Campaign Started with Theme of Team United

LAKE CHARLES, LA, August 9 – United Way of Southwest Louisiana has launched the annual campaign with 2021 themed "Team United." The traditional campaign video reveal and community pep rally will take place on Tuesday, October 26 at 7:30 am. A full breakfast and activities, including the prayer, pledge of allegiance, door prizes and a t-shirt contest between area organizations are on the agenda at the Lake Charles Civic Center that morning.

"Last year's kickoff went through a variety of changes before being canceled the very morning Hurricane Laura battered this community," explains Denise Durel, President and CEO for United Way of Southwest Louisiana. "Our team was actively assisting with evacuations and helplines leading up to the storm and then responding after that with relief centers and hot meals, serving 766,460 individuals right here at home, only closing the day Hurricane Delta passed through. We could do this by uniting with others and pulling together, so our theme this year, Team United, just came naturally."

The donations raised annually during the campaign support local community impact projects in four areas: education, basic needs, health and economic mobility. Corporate supporters called Cornerstones fund the administrative costs of United Way of Southwest Louisiana. Gifts during the campaign go directly to goals and critical needs identified through the 211 helpline, which had a 284% increase in call volume in 2020.

"Our team and volunteers served over 256,622 hot meals last year," Durel says. "We know there are needs in this community not being met and we work hard every day to fill those gaps. Our wishlist is long, and we need the resources to fill it. Any organization that would like to work with us needs to reach out. We continue to work with many global partners to get relief in various ways to this community during the rebuilding process. It's our home also."

United Way of Southwest Louisiana Community Impact Numbers 2020
Core work: 142,465 individuals
Pandemic: 245,881 individuals
Hurricanes: 378,114 individuals
TOTAL IMPACT FOR THE YEAR: 766,460 INDIVIDUALS
to download a copy of the full report click here

United Way of Southwest Louisiana's Campaign Breakfast is free to supporters and organizations or companies wishing to participate in the campaign. Previously scheduled for August 31, the nonprofit calls it a COVID-Delay to convene in person and currently plans to hold it on October 26. Any individual or organization registered for the August 31st event will be automatically set up for the new date. Registration is required at unitedwayswla.org/kickoff or by texting TEAMUNITED to 41444.

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About United Way of Southwest Louisiana

Working with the community and many partners for 81 years, United Way of Southwest Louisiana tackles the critical human services issues facing our five-parish footprint of Allen, Beauregard, Calcasieu, Cameron and Jeff Davis. Our United approach is changing the odds for all children, families and individuals in the community, so that we all have the opportunity to succeed. Learn more about our life-changing work at Unitedwayswla.org and follow us on social media @UnitedWayofSWLA

- Operating in the TOP 9% of all U.S. United Ways. –TOP 125 out of 1300 United Ways!
- Maintains a 4-STAR charity rating with Charity Navigator and a PLATINUM SEAL OF TRANSPARENCY with GuideStar

United Way of Southwest Louisiana Community Impact Numbers 2020
Core work: 142,465 individuals
Pandemic: 245,881 individuals
Hurricanes: 378,114 individuals
TOTAL IMPACT FOR THE YEAR: 766,460 INDIVIDUALS
to download a copy of the full report
click here