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Directors to continue responsibilities with new insights into 21st century 501c3 management
LAKE CHARLES, LA, January 5 – United Way of Southwest Louisiana leaders Becky Ainsworth, director of resource development, Tami Chrisope, director of marketing and communications, and Laurie Martin, director of community investment were recently selected to complete an exclusive, year-long leadership training offered to only the top 2 percent of the global non-profit’s leaders. United Way Worldwide’s LEAD program is designed to provide learning and leadership development to nurture skills, networking and knowledge with dedicated support for career growth within the United Way Network.
Denise Durel, United Way of Southwest Louisiana president and CEO, said it was quite unusual to have three leaders selected from the same local United Way. “It’s really an honor and indication that we’re doing something right in Southwest Louisiana. United Way Worldwide has recognized that our organization’s success is directly tied to the high caliber of leadership we have in each position and I am extremely proud.”
Even as Southwest Louisiana reeled from the effects of coronavirus and two hurricanes in 2020, Ainsworth, Chrisope and Martin said the long-term benefits of the opportunity far outweighed the sacrifice and time. “Lake Charles is my home and I am proud to represent our region in this year’s cohort,” Ainsworth said. “The knowledge I’ve gained in the sessions has given me a strong confidence as I work with businesses and donors to navigate modern philanthropy.”
Chrisope added that the tailored training was right in line with current marketing trends helping to keep the non-profit on the cutting edge. “The world is changing and that can certainly be seen in the world of communication. This program has allowed me to expand my knowledge base to make sure that our message rings loud, clear and relevant across all five parishes: United Way of Southwest Louisiana is a foundational element of the region’s improvement and we are here for the long haul,” she said.
Working with other local non-profits through United Way’s grant process, Martin said she’s positive that the trickle-down effect of her training will benefit every agency that receives support from United Way. “This knowledge really helps me to be a better leader to other leaders. We have our hands on just about every human service sector you can think of and now we can help ensure that those leaders are ready for the future as well.”
For more information on United Way of Southwest Louisiana’s leadership, visit www.unitedwayswla.org/Our-Staff or call 337.433.1088.
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About United Way of Southwest Louisiana
United Way of Southwest Louisiana is an authority on recognizing, measuring and mobilizing the resources to target community needs in Southwest Louisiana with a focus on four pillars: Education, Economic Mobility, Health and Basic Needs. For 80 years, we have supported efforts in Allen, Beauregard, Cameron, Calcasieu and Jeff Davis Parish that improve the quality of life for all residents through volunteerism and resource development.